Deciding Your Campaign Goals and Ad Type
6 articles in this collection
Written by Humming
Written by Humming
Why is it important to know my campaign goals?
Setting your campaign goals for Awareness, Consideration, or Conversion informs your strategy and how you evaluation campaign success.
Written by Humming
Updated over a week ago
Updated over a week ago
What types of ads support my campaign goals?
Search and display ads can work well for any type of campaign goal, but search ads are best for products and services that are established.
Written by Humming
Updated over a week ago
Updated over a week ago
What's a search ad?
Describes a search ad and when you use it.
Written by Humming
Updated over a week ago
Updated over a week ago
What's a display ad?
Display or banner ads are a combo of images and text. Humming can serve 16 different ad sizes, but we recommend the most popular.
Written by Humming
Updated over a week ago
Updated over a week ago
What makes for a good display ad?
Advice on making better display ads.
Written by Humming
Updated over a week ago
Updated over a week ago
Which is better: search or display?
When to use search vs display ads.
Written by Humming
Updated over a week ago
Updated over a week ago