Zeta provides display advertising with delivery for both reach and remarketing campaigns across programmatic, mobile, and CTV. They have the third largest data set in the industry with technology to discover consumer intent, personalize experiences, and drive customer acquisition.
Zeta has a deterministic data set with premium-branded content and supply for its CTV campaigns. Through Humming, you'll have ad serving capabilities to 2.4 billion unique data identities, including demographic, location, behavioral, and transactional signals.
Verticals where they excel
Zeta is vertical agnostic - most industries could benefit from this DSP. However, advertisers looking to raise brand awareness will benefit most from this DSP's display and video serving capabilities.