Adform is a very well rounded ad platform that is 100% media agnostic, has MRC accredited viewability, anti-fraud/brand safety measures, and is fully certified ISO/IEC27001 for privacy and compliance. This DSP is a fantastic choice if your advertiser is a high profile client who needs the certainty of these measures in place.
Run display, audio, DOOH, and CTV campaigns. Adform uses machine learning to create smarter bidding techniques. Also, they have cross-device and search retargeting capabilities.
Verticals where they excel
Adform is vertical agnostic - most industries could benefit from this DSP. However, advertisers that consider themselves high profile, large volume campaigns might take solace in the security and safeguards that Adform has embedded in their product.