If you are only running search campaigns on Google, you’re missing some of your audience. This is particularly true in regions of higher use like the Pacific Northwest, and among those who prefer to not use Google. Microsoft Search Network runs on Bing and partner sites (MSN.com, AOL.com, Yahoo.com), on Windows products, and across third-party platforms and partnerships like Amazon’s devices, Siri, Spotlight Search on Apple devices, or maps on thousands of leading websites.
Bing powers 36.7% of U.S. desktop searches and 11.7 billion monthly searches around the globe. It also connects you with 45.4 million searchers that Google can't reach. In fact, 27 percent of clicks on Microsoft come from searches that are exclusive to the Microsoft Search Network. In the U.S., the Microsoft Search Network has 124 million unique searchers.