Roku is a very capable platform for OTT and linear tv advertising.
Through Humming + Roku, you're able to reach four in five homes in America. Roku offers TV Identity data through proprietary segments and/or third-party validation. You're able to launch :15, and :30 sec video advertisements using this DSP.
Verticals where they excel
Any vertical, and any advertiser that is trying to raise brand awareness can benefit from Roku ads.