It depends on where your ad runs. It takes a while for results to come in from a campaign, depending on who a DSP partners with and their sources of data. Thus, there is a lag of about 1-2 days before we can draw a complete picture of ad results, so results on the last day of your campaign may look a little different from final numbers, or what is depicted in a wrap report.
Why do results continue to come in after a campaign is over?
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