Display Ads can be targeted to customers based on their purchase history, including specific brands. For example, we can create a target audience of people who have bought Fireball in the past to show them ads for Heritage BSB. We rely on 3rd party partnerships for this data, so there are typically additional costs with this approach.
With the help of our partnerships, Humming can access the marketing strategies of your competitors, including understanding their keywords, budget, and tactics used for organic search ads and display ads. This competition analysis can be helpful if you want to mirror or counteract a competitor, or gain insight into their market share.