If you are new to digital advertising and not sure where to start, we recommend you start by testing some different types of ads, shown in places where your ideal customers or target audience is likely to hang out. Then, we’ll give you the data to see how your ads perform so you can make adjustments if needed. Frankly, that is how industry experts do it, too.
Most advanced targeting is achieved through targeting audiences (people) rather than specific websites or apps. Thus, we are most likely finding people, regardless of where those people are, instead of sites where we think your audience will be hanging out.