As with determining an initial budget (see "How much should I spend on my campaign"), many factors go into setting an ongoing budget for a campaign you'd like to be "evergreen" (that is, always on). We typically spend 4-8 weeks scaling a budget to an optimal level and finding efficiencies. It's important to consider seasonal variations for that budget, that is, times of the year when you may want to increase spend to reach demand or times when media is more expensive because more people are competing for the same customers.

We're happy to talk with you via the bot or an Account Manager to help determine what is optimal for your campaigns.

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